Car that lives beyond the dashboard!
Designing a digital-first mobile experience for first-time EV owners in India to remotely control, monitor, and stay connected with their vehicle.
The app acts as a smart companion that simplifies everyday EV interactions — from live vehicle tracking and charging insights to remote controls and trip monitoring.
My Role
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Led end-to-end UX design across iOS and Android platforms.
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Owned research synthesis, information architecture, and user flow planning.
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Created concept designs, interaction patterns, and high-fidelity visual directions.
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Collaborated with cross-functional teams to drive product vision and execution.
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Delivered final UI/UX solutions with developer-ready design handoff.
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Ensured consistency, usability, and scalability across mobile experiences.
The Challenge
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No shared mental model - Remote AC scheduling and geofencing were genuinely novel for the target user. Every interaction had to teach without condescending.
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Trust was the core UX problem - Research across India and the US revealed the same theme — users wanted to feel in control, informed, and safe before they'd explore advanced features.
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Brand ethos vs. usability - Designed for 7 distinct user personas spanning field staff to city-level administrators
Insights from Research
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Trust through transparency — users want to be kept informed, always
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Comfort & control are primary motivators over features
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Pre-trip car health check was a high-anxiety moment needing clear UX
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Personalisation (insurance, driving score) drove long-term retention
6 Competitor apps analysed | 2 Distinct user types
User Personas
Anil Deodhar | EV Owner
Goal: Optimise work during drive — needs navigation, charging station alerts, and meeting reminders in one place
Key frustration: Range anxiety on inter-city travel; wants to reserve emergency charge like an IC car's fuel reserve
Personality: Ambitious, high-performing, values efficiency above all
Anita Joshi | Non EV owner
Goal: Pre-trip drill check — fuel, tyres, safety status — before she steps in. Peace of mind, one glance
Key frustration: Skeptical of EV infrastructure; needs clear safety and security indicators for long-distance family drives
Personality: Caring, sensitive, cautious. Won't compromise on safety for her family
MyCitroen Connect - Mobile App
A mobile app that gives Citroën EV owners seamless remote access to key vehicle controls and real-time status
Impact & Outcomes
Five measurable UX improvements that defined the app's quality bar — and set the standard for post-launch feature additions.
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Less time to task — Remote actions reachable in one touch from home screen — no nested navigation
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Improved affordance — Clear visual distinction between status indicators and interactive controls — a first across reviewed competitor apps
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Easy decisions — Key actions categorised and presented with clear hierarchy — reducing cognitive load at high-anxiety moments
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Contextual feedback — Timestamped confirmation for every remote command — building the trust that competitive analysis showed was missing
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Efficient Information — Contextually surfaced data — the right information at the right moment, never buried or front-loaded unnecessarily
